Article dans une revue

2024

ref_biblio

Eszter Gedeon, Philippe Robert-Demontrond. My best friends: What influences on consumption practices? a qualitative study. Journal of Marketing Trends, 2024, 9 (1). ⟨hal-04792366⟩

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Communication dans un congrès

2024

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Evelien Croonen, Rozenn Perrigot, Eszter Gedeon, Hamid Mazloomi Khamseh. Antecedents and consequences of franchisee trust in their corporate franchise consultants. DRUID, Jun 2024, Nice, France. ⟨hal-04792349⟩

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ref_biblio

Eszter Gedeon, Philippe Robert-Demontrond. Best Friends: Exploring Relationship Impact on Joint Consumption. International Marketing Trends Conference, Jan 2024, Venice, France. ⟨hal-04792360⟩

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Eszter Gedeon, Katalin Ásványi. Promoting education for sustainable development in higher education: a literature review of pedagogical tools. EMOK (Hungarian Association for Marketing Education and Research Conference), Aug 2024, Pécs (Hongrie), Hungary. ⟨hal-04792321⟩

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2023

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Evelien Croonen, Rozenn Perrigot, Eszter Gedeon, Hamid Mazloomi Khamseh. Antecedents and consequences of franchisee trust in their corporate franchise consultants. Annual Conference of International Society of Franchising, Jun 2023, Rennes, France. ⟨hal-04792342⟩

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Eszter Gedeon, Katalin Ásványi. The impact of learning about sustainability in Hungarian and French marketing education based on Q methodology. European Symposium on Sustainability in Business Education, Research and Practices, Feb 2023, Liverpool United Kingdom, United Kingdom. ⟨hal-04792311⟩

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Eszter Gedeon, Katalin Ásványi. IMPACT OF PROJECT-BASED LEARNING ON ENVIRONMENTAL AND SOCIAL AWARENESS IN TWO SUSTAINABILITY RELATED MARKETING COURSES IN HUNGARY AND FRANCE. 39ème Congrès International de l'AFM, May 2023, Vannes (Bretagne, France), France. ⟨hal-04792316⟩

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Chapitre d'ouvrage

2024

ref_biblio

Eszter Gedeon, Katalin Ásványi. Sustainable Development in Higher Education: A Review of Effective Pedagogical Tools. Education for Sustainable Development: The Contribution of Universities, Springer; World Sustainability Series, In press. ⟨hal-04792377⟩

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